It started as a hobby when Andy Godschalk started filming in 1998 and then editing the material he had made. “I also went to techno and house parties a lot, such as Awakenings in the Westergasfabriek in Amsterdam. There I saw images of vj Micha Klein. Then I thought to myself, I would like to do that too”. In addition to his full-time job at the Ministry of the Interior, he continued to experiment with repeating short film excerpts. “This is called the sampling of film material and with this you develop a complete vj set. Then samples were recorded on 10min analog VHS tapes. In the early days Reach went to gigs with 10 suitcases of VHS tapes and mixed the VHS video samples through analog VHS video players. The images were mixed to the beat of the music with an analog video mixer (Panasonic MX50). Nowadays Reach use laptops with visual software and hardware for our shows. ”In 2003, Andy Godschalk quit his full-time job to put all his energy into Reach Visuals and successfully.
Reach used to get a lot of inspiration from the old 3D animation images that were made in the 90s for the X-MIX series of Studio 1K7 and science fiction films such as Star Wars. “These days Reach get a lot of inspiration from the beautiful places he comes to during his shows and of course all the beautiful and funny moments that we experience with the people we meet.”
Reach did visual shows in clubs and festival all over the world like Escape club in Amsterdam, NL till WOMB in Tokyo, Japan and Awakenings festival in NL till Creamfields in South America and Future Music Festival in Australia. Reach worked with lots of different dj’s and producers like Sven Vath, Richie Hawtin, Dubfire, Speedy J, Chris Liebing and Luciano to name a few.
Nowadays clients, spectators, clubbers around the world demand a full audiovisual experience. Reach Visuals achieves this by using self shot video footage projects, computer animated 2D and 3D graphics, visual effects and new video and led technology. Integrating contrasting material from sources as diverse as industry, architecture and nature to form a synergetic whole with uptempo technological music during their energetic live performances. Reach Visuals is specialized in live visuals show and motion graphics.